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January 31, 2019 04:07 PM

McLaren sales reach record on China, North America gains

Nick Gibbs
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    The Senna hypercar was among McLaren’s launches last year.

    Sales of McLaren Automotive's supercars rose 44 percent to 4,806 last year.

    Record demand for the UK company's expensive sports cars was boosted by the introduction of more models in its entry Sport Series range.

    McLaren Automotive CEO Mike Flewitt said 2018 was a "momentous year" for the company.

    North America was McLaren’s biggest market accounting for over a third of sales. China sales grew 122 percent to take 7 percent of the company's output.

    McLaren Automotive has increased sales every year since it was established alongside the McLaren Formula 1 team in 2010.

    The automaker expects future volume to grow more slowly as it works toward its goal of 6,000 annual vehicles sales by 2025 as part of its Track25 business plan.

    Last year's model launches included the track-focused 600LT in the Sports Series range and the 750,000 pounds ($837,000) Senna hypercar.

    The company has also launched the first three of 18 planned new cars or derivatives planned under its 1.2 billion-pound Track25 business plan.

    The first Track25 models were the 720 Spider an open-top version of its Super Series car; a three-seater hypercar costing 2 million pounds called the Speedtail; and most recently an open-top version of the 600LT.

    McLaren has consistently refused to develop an SUV, putting it at odds with sports-car rivals such as Aston Martin, Ferrari and Lamborghini. Instead it keeps a cap on costs by exploiting parts synergies within its largely two-seater range.

    "An SUV is hugely expensive to do. We wouldn't have the shared engineering that you need to have the kind of business model that supports what we do," Flewitt told Automotive News Europe last year.

    The company has said that all its cars will be electrified by 2024 using a hybrid drivetrain and is investigating launching a full-electric sports car.

    Growth at the firm has led to increased job openings – McLaren said it had 820 vacancies across all areas of the business as of January.

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