Citi sees stronger China wealthy client base in 2019 despite economy slowing

Reuters  |  HONG KONG 

By and Jennifer Hughes

Citi's total number of clients in China, with at least 1 million yuan ($148,610.49) in investable assets, grew 21 percent last year, told in an interview.

"The fact there's significant accumulation of wealth in China, that is not going to change," said the veteran who has worked at the for more than three decades and was named in 2016.

is planning to invest more in digital initiatives to help expand its distribution reach and take a bigger share of the onshore business in China, she said.

Foreign banks including Citi, and have been investing heavily in courting the mass affluent - those with investable assets of between $100,000 and $1 million - in

The banks are bullish about the medium-to-long-term growth prospects in the country with the world's fastest-growing pool of wealth, even as a bruising trade war with the dragged the economy last year to its slowest growth in nearly three decades and caused volatility in markets.

For graphic on Individual investable assets as per top markets png, click https://tmsnrt.rs/2SafPar

Chinese citizens collectively held investable financial assets of around 133 trillion yuan at end-2017 and the pool would rise to 175 trillion yuan by 2020, consultancy PwC said in a report in October.

Regulatory measures to boost scrutiny and transparency in the wealth management business augur well for foreign players already used to close regulatory scrutiny, it said.

Apart from cracking down on the sale of shadow banking-linked wealth products, China is also getting to set up separate for their wealth management business for better oversight.

Lam said that those regulatory initiatives would "educate investors about risk and suitability - and that's good for us".

China is one of Citi's 10 markets in that generate over $500 million in revenue annually.

Besides wealth management, the bank's onshore China businesses include retail,

Under new rules announced by in late 2017, foreign firms can now own 51 percent of an onshore Chinese securities joint venture, which provides debt and equity underwriting and

Late last year, agreed to sell its in its China brokerage joint venture to its Chinese partner, Orient, paving the way for the U.S. to set up a majority-owned underwriting and trading business.

Lam said that Citi was currently in talks to find a potential partner for the new securities business and that the new venture would have additional offerings such as equities trading.

(Reporting by and Jennifer Hughes; Editing by Muralikumar Anantharaman)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 29 2019. 04:44 IST