Chandigarh, January 29, 2019: IndusInd Bank has announced the launch of ‘IndusInd Bank PAYBACK Credit Card’, a co-branded credit card in partnership with PAYBACK – the country’s largest multi-brand loyalty program.
With the IndusInd Bank PAYBACK Credit Card, the customer will not only earn PAYBACK Points on all transactions on the co-branded credit card , but will also get additional PAYBACK Points on transactions made at over hundred PAYBACK partner brands - both in-store and online. All the points earned in the customer’s card account will be transferred to the customer’s PAYBACK account and can then be redeemed for a slew of exciting options such as dining, shopping, entertainment, travel bookings among others. The card is powered by Visa’s ‘payWave’ technology which enables customers to make payments by simply waving the card near the merchant terminal.
A key proposition of the ‘IndusInd Bank PAYBACK Credit Card’ is that customers can seamlessly redeem their accumulated PAYBACK Points to purchase their preferred product from the PAYBACK Rewards Catalogue which has over thousand brands and is available on the PAYBACK mobile app & website. Customers can also redeem points to avail instant vouchers from over hundred brands at any of the PAYBACK Partners.
Speaking about the proposition, Mr. Anil Ramachandran - EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank said, “IndusInd Bank has constantly been leveraging on the latest technology to bring forth innovative products for its valued customers. In keeping with this vision, we are delighted to partner with PAYBACK to bring forth a new and compelling credit card proposition that offers customers with a richer reward mechanism along with flexibility in redemption. We believe, the ‘IndusInd Bank PAYBACK Credit Card’ is among the most rewarding cards in the industry as the acquired reward points are equivalent to spendable money which can be redeemed across a catalogue of over thousand products and services being offered by PAYBACK as well as its partner brands. Going forward, we shall continue to co-create and introduce more such propositions for our customers, thereby enhancing their banking experience.
Commenting on the association, Mr. Gautam Kaushik, CEO, PAYBACK India said, “Financial service partners have always been an integral part of our Loyalty platform. With this partnership with IndusInd Bank, we look forward to further enhancing our customer connect and increasing engagement by providing extraordinary rewards through the new IndusInd Bank PAYBACK Credit Card. This will help further our objective of driving high frequency transactions and giving a seamless experience to customers, in addition to providing them another avenue to accelerate accumulation of PAYBACK Points.”