Global Mobile Advertising Market 2018-2022: Rapid Growth of Programmatic Advertising / Incorporation of AR in Advertising / Increasing Utilization of VR Videos

Dublin, Jan. 28, 2019 (GLOBE NEWSWIRE) -- The "Global Mobile Advertising Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.

The mobile advertising market will register a CAGR of almost 13% by 2022.

Rapid growth of programmatic advertising is expected to drive growth in the market. Programmatic advertising eliminates the need for middlemen, and thus has proven to be a beneficial tool for businesses. It offers to a wide range of benefits to advertisers.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are associated with mobile advertisement is one of the major challenges of the global mobile advertising market.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Alphabet and Facebook, the competitive environment is quite intense. Factors such as the growth in in-app advertising and the rapid growth of programmatic advertising, will provide considerable growth opportunities to mobile advertising manufactures.

Alphabet, Facebook, InMobi, matomy, Verizon are some of the major companies covered in this report.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 05: MARKET SIZING

• Market sizing 2017
• Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 07: MARKET SEGMENTATION BY TYPE

• Comparison by type
• Display
  
• Search
• SMS
• Market opportunity by type

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

• Geographical segmentation
• Regional comparison
• Key leading countries
• Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

PART 12: MARKET TRENDS

• Rapid growth of programmatic advertising
• Incorporation of AR in advertising
• Increasing utilization of VR videos

PART 13: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive landscape

PART 14: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Alphabet
• Facebook
• InMobi
• matomy
• Verizon

For more information about this report visit https://www.researchandmarkets.com/research/jzdk7l/global_mobile?w=12

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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Related Topics: Direct Marketing