Mumbai: The Bharatiya Janata Party (BJP) has planned to take Prime Minister Narendra Modi’s emphasis on strengthening the booth level network to the next level. The party has launched call centres for clusters of all Lok Sabha constituencies, with an aim to connect with crores of beneficiaries of the union government’s schemes. These call centres will be the medium between the party and the voters. BJP national secretary Sunil Deodhar, while speaking with select media persons on Friday said the party had sent a list of booth-level beneficiaries to its state units in individual pen drives.
“There is one call centre for a cluster of three to five Lok Sabha constituencies. The workers at these call centres will call the beneficiaries in the specific constituency and appeal to them to vote for the party so that Narendra Modi can become the PM again.” Deodhar said the BJP would be the first party in India to reach out to the voters with its report card. “It hopes to gain new voters, as the union government’s schemes such as Ujwala (for LPG) and Ujala (for electricity connections) have been highly successful in transforming rural life,” said Deodhar. He said, the BJP had polled 17 crore votes in the 2014 election. The number of beneficiaries of its several schemes are 24 crores, he pointed out.
“Even if we consider that a large portion of the beneficiaries are already BJP voters the number of new voters will be considerably high,” he said. “If the 12 crore registered members of the BJP will contact at least four families each, the party will reach 48 crore families. This will be in addition to work the call centres will put in,” he explained. A BJP office-bearer in the state said the party has a network at 91,000 out of 93,000 booths in the state. Modi had recently addressed the booth workers from Baramati, Osmanabad, Gadchiroli and Nandurbar through video-conferencing. He asked them to concentrate on strengthening the booth network with the slogan, Mera Booth, Sabse Majboot (My booth is the strongest).