Tata Motors Launches The Harrier With A Base Price Of 12.69 Lakh Ex-Showroom
The customers who pre-booked the Harrier will get special edition model. The Harrier competes with the likes of Hyundai Creta, Jeep Compass and XUV500 from Mahindra.
Tata Motors launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo 2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Delhi.
The Harrier is offering a perfect combination of design and luxury. This SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer excellent driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.
Commenting at the launch of this product, Mr. Guenter Butschek, CEO and MD, Tata Motors, said “With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”
Commenting on this momentous occasion, Mr. Mayank Pareek, President of Passenger Vehicle Business unit, said “The all-new Harrier is our most premium offering yet and will attract aspiring buyers with its stunning design and exemplary performance. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver global products.”
Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. All customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.
The Tata Harrier comes in four variants XE,XM,XT,XZ and the pricing for the variants are as follows –
Variant | Ex-showroom | Onroad price |
Harrier XE | 12,69,000 | 15,51,355 |
Harrier XM | 13,75,000 | 16,76,812 |
Harrier XT | 14,95,000 | 18,18,000 |
Harrier XZ | 16,25.000 | 19,72,703 |
The company has also launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.