However, what many of the managers stationed at the pavilions ended up doing on the final day of the GIM was turn the entire approach of the event’s B2B and B2G activities into a purely B2C activity.

 

A case in point happened to be a firm specialising in premium footwear that tried to sell off as many shoes as possible to customers at throwaway prices on the final day. Customers seemed to be having a gala time as premium loafers worth Rs 7,000 or more could be pocketed for Rs 1,500 or even lesser as the time went by.

 

On the other end of the spectrum, makers of indigenous locks, also known as Maanga Pootu, tried to sell off their pricey Rs 3,600-rupee lock for a spot discount of about Rs 300.

 

When this reporter inquired, some of the businessmen said it was the idea of lugging all their wares back to their godowns, without too much business to show for, which prompted them to make these flash sales.