(Bloomberg) -- Procter & Gamble Co. reported higher-than-expected growth in the latest quarter and boosted the upper end of its sales forecast, even as its grooming segment lost ground in the quarter before its controversial Gillette ad was released. Shares soared as much as 6.6 percent as of 9:35 a.m. in New York.

• Organic sales, which exclude items like acquisitions and currency effects, rose 4 percent in the October to December quarter. That’s more than the 2.7 percent analysts expected.

Key Insights

Market Reaction

• P&G shares rose the most intraday since October.
• For more on the results, click here.

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