On the back of its acquisition of US-based learning app Osmo for $120 million, Byju's is all set to launch a separate application directed towards the kindergarten to grade three (K3) market.

The move will almost double the addressable user group for India's most valuable edtech firm, which currently focuses on the age group of 9-17 years.

"We will leverage Osmo's technology platform and along with our content, introduce a new app because the requirements for this set of students is different. It will be a lot more gamified and will have richer visuals and content," Byju Raveendran, founder of the Bengaluru-based firm, told ET.