The new boss of Bodnant Welsh Food centre says he wants to reconnect with locals who were left feeling 'alienated' in the past.
Bodnant closed last October, saying "intense financial pressures" meant the business was operating at an "unsustainable level".
A kids' hospice, a school and the Taxman were among hundreds of creditors owed millions of pounds by the centre.
Couples who had booked their weddings at the centre also feared they would lose all their deposits.
Richard Reynolds who has bought the business and all its assets from the Bodnant Estate, says he will honour the weddings booked, by knocking off the deposits the couples had already paid off the final price of the weddings, any vouchers will also be honoured if the claimant can provide proof of purchase.
The centre, which was opened by Prince Charles in 2012,welcomed more than a million visitors and won several awards for its products, but it always struggled financially and never made a profit.
Richard says one of his main aims is to rebuild the centre's reputation and to rebuild trust within the local community.
"I think the centre alienated the locals," he said.
"The shop was far too expensive. They were selling things like Campbell soup for a premium price when you could just buy it down the road," said Richard, who is originally from Pwllheli, and played golf as a schoolboy for Wales.
He continued: "There was also the gammon mislabeling problem that was just ludicrous, and then there was the manager who went a day after she gave the Daily Post an interview.
Richard, who will be running the centre with his wife Catherine, and daughter Olivia, 21, the latter being a passionate foodie persuaded her parents to buy the business, and will be the marketing and events manager.
When it reopens visitors can expect a new look farm shop, with more Welsh produce but Richard says the produce will be priced more 'realistically'.
There will be food tastings, and the butchery, bakery and the deli will return.
There are no plans to reopen the dairy, and the cookery school won't be reopened immediately.
The Hayloft restaurant will be used for events and weddings, but will also be serving Sunday lunches.
Richard, who is in his 50s, said: "We've bought a pizza oven for the cafe and customers will be able to watch them being made, there will also be a bar, there's also a new layout.
"We are also going to have a dog-friendly cafe, and an ice cream parlour, with the ice cream being made in Ruthin."
The family have a proven track record in business, running six cafes in Conwy, Llandudno, Southport and Ormskirk.
They also have a golf business in Chester, a bakery in Llandudno, and offer boutique accommodation in Conwy.
Thirty five people will be employed at Bodnant, and eight of the former staff will be returning.
"We will be employing 105 people between all our businesses," said Richard.
"I've got a brilliant team, and I want our new staff at Bodnant to feel a part of something great.
"I'm confident we will make it work as what we will be selling will be realistically priced and we want locals to come here to buy a newspaper and some bread, and grab a coffee."
Richard continued: "And despite everything I'm pleased to say all the local suppliers, even the ones owed money have been incredibly supportive, and have agreed to come back here, I want to sell as much produce from this area as possible otherwise it will just be another farm shop."
Richard revealed they are already receiving plenty of wedding enquiries, with the first wedding taking place on February 9.
He is also in talks with the National Beekeeping Centre, with of them staying at Bodnant.
"Bodnant is the most beautiful place and has so much potential, it just needs to be run properly," said Richard.
"I'm very passionate about this area and I think there is so much excitement in the tourist industry in North Wales at present, and with Brexit I think people will holiday in this area more."
