Spain to help China develop football

AFP  |  Madrid 

and China's on Friday signed an accord to "make Chinese grow throughout the world."

"We are going to learn from as much about developing young players as about promoting our brand," Dong Zheng, the of the told a press conference in

"I hope that with the help of La Liga, the can become a league at the Asian and even the World level," said Zheng.

The agreement is for four years and covers the sport as well as organisation and financial controls.

Chinese professional football, said Javier Tebas, the Liga president, "is looking to organise as we do in the biggest leagues in the world."

"We will work together on strategies of financial oversight, one of the concerns of Chinese with the increasing influx of a lot of private investment," Tebas added.

In the last five years, has applied rigorous economic controls including, cleaning up and centralising the sale of TV rights.

The agreement also includes collaboration in marketing and digital development, in which "we will try to share experiences and make Chinese grow all over the world," Tebas said, who added that the project could help fulfil the ambitions of Chinese president, Xi Jinping, who once said he wants to see win

"If we work in Chinese professional soccer, in a strong Chinese league, we contribute to the dreams of the Chinese of being able to organise a in China, qualify for a and, one day, win the World Cup," said Tebas.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, January 18 2019. 22:05 IST