Last updated : January 18, 2019 06:13 PM
What's the 10 year challenge? As Facebook defines it in a twitter post, " without our involvement. It's evidence of the fun people have on Facebook, and that's it."
The social media giant's response came following a proposition that it might be an attempt to "train a facial recognition algorithm on aging." However, conspiracies apart, the 'meme' gathered steam and attracted a myriad of reactions leading to what we call today a 'social media wave'.
The 10 year challenge is a user-generated meme that started on its own, without our involvement. It's evidence of the fun people have on Facebook, and that's it.
— Facebook (@facebook) January 16, 2019
What's amazing about such waves is, they create opportunities for quick digital marketing tricks. Here's how brand's rode the tide.
#10YearChallenge accepted. Lesser pounds, snazzier designs and the same old spirit to explore beyond limits. pic.twitter.com/874PdISO9Z
— Acer India (@Acer_India) January 17, 2019
Challenge accepted @ZomatoIN! #10MinutesChallenge #10YearChallenge #SuperVOOC pic.twitter.com/zuunEvdzAv
— OPPO Mobile India (@oppomobileindia) January 17, 2019
Time sure does fly. But some things remain the same. #10YearChallenge #Airtel10YearChallenge #AirtelSeychelles #Seychelles #Airtel pic.twitter.com/dB9rRIB6Mp
— Airtel Seychelles (@airtelsesel) January 17, 2019
Be it 2009, 2019 or even 2090, Alcatel will always be at the forefront of providing innovative technology that is stylish, colorful and at an affordable price point. Here's our spin on the #10YearChallenge . Enjoyed Then, now and next. #Alcatel #10yearchallengeaccepted pic.twitter.com/mXpiUR5DBu
— Alcatel India (@alcatel_india) January 18, 2019
Our take on Fb's latest meme! pic.twitter.com/5bZvr2N9xO
— Rahul da Cunha (@RahuldaCunha) January 18, 2019
#10yearchallenge
— ChildFundIndia (@ChildFundIndia) January 18, 2019
In the past 10 years, ChildFund India has grown by leaps and bounds, reached more children and changed millions of lives ! @ChildFundAsia @ChildFund pic.twitter.com/880NqDgqyA
A coming of age story. Buy now: https://t.co/bYeb2FWoR1. #10YearChallenge pic.twitter.com/LgEaUUiu3h
— Durex India (@DurexIndia) January 16, 2019
Leading the pack then. Leading the pack now. #10YearChallenge #AlwaysAhead
— Eicher Trucks&Buses (@ETBIndia) January 18, 2019
Visit: https://t.co/z9AVstO4lr pic.twitter.com/uKe5Os22QV
Challenge accepted! ;) #MazbootJod #10YearChallenge pic.twitter.com/nArmbEcjGi
— Fevicol (@StuckByFevicol) January 16, 2019
Just like what we do, our price remains 'fixed'! pic.twitter.com/aJwCPX8nZK
— Fevikwik (@Fevikwik_tweets) January 16, 2019
Built to last for years. Our range of Pipes are corrosion-free & leak-proof which keeps them going!#10YearChallenge pic.twitter.com/IkqjJxvlsl
— Finolex Pipes (@FinolexPipe) January 17, 2019
#10yearchallenge
— Gameloft India (@GameloftIN) January 16, 2019
We challenge you to share your 10 year transformation in the comments below! #asphalt9 #gameloft pic.twitter.com/uPx8suvsQr
Sorry everyone, keep your selfies, Delhi wins the #10yearchallenge! pic.twitter.com/z25y8I55dP
— InUth (@InUthdotcom) January 17, 2019
Then: Camera, FM, Alarm Clock, Contact Book, Mp3 Player.
— iVOOMi India (@ivoomi_india) January 17, 2019
Now: Just your smartphone.
Your world united over 10 years.#10yearchallenge pic.twitter.com/aZZV5ku8cV
Blue's the hue, this season. #10YearChallenge #DontHoldBack #BrothersOfDenim pic.twitter.com/DLSlrmpNwX
— JACK & JONES INDIA (@JackJonesIndia) January 18, 2019
10 years on, the lovemaking will still go strong. #10YearChallenge pic.twitter.com/LFmuiL747E
— KamaSutra_India (@KamaSutra_In) January 17, 2019
Age is just a number when you are a Kaya customer!
— Kaya Clinic (@kayaclinicindia) January 16, 2019
Maintain your skin & hair with Kaya's Skin & Hair Care Solutions.#10yearchallenge pic.twitter.com/MaZdaITL2B
Finger lickin' goodness never goes out of fashion. #10yearchallenge pic.twitter.com/50jhYNuvmg
— KFC India (@KFC_India) January 16, 2019
Being 'out-of-the-box' has been our kind of thing. Since forever! #10yearchallenge #KiaInIndia #PowerToSurprise pic.twitter.com/DEMUeyqH4O
— Kia Motors India (@KiaMotorsIN) January 18, 2019
Girls, you are at the heart of everything we do & we mean it even on our new logo. #10YearChallenge #KotexOverightPanties pic.twitter.com/ecUKN6ef3k
— Kotex India (@kotexindia) January 17, 2019
Manforce Condoms, changing the taste of pleasure since 2009. #10YearChallenge#Taste #Pleasure #chocolate #lips #love #Since2009 pic.twitter.com/cdfTo02vH9
— Manforce Condoms (@ManforceIndia) January 16, 2019
Freshest then, freshest now. Some things just don't change, isn't it? #10YearChallenge pic.twitter.com/6i4u5eFr3U
— GodrejNaturesBasket (@NaturesBasket) January 17, 2019
Trying to better this #10YearChallenge would leave you chasing your tail. #NokiaMobile pic.twitter.com/Tv4vEx5qYq
— Nokia Mobile India (@NokiamobileIN) January 16, 2019
Our bird looks sharper, wouldn't you agree? #10YearChallenge #Lufthansa pic.twitter.com/No1i0x3vTo
— Lufthansa India (@Lufthansa_India) January 17, 2019
Decade gone, our pizzas retain the same great taste! #10YearChallenge pic.twitter.com/sgMAlyR0S5
— Pizza Hut India (@PizzaHutIN) January 16, 2019
10 years ago, throwing away a used condom needed secret agent level skills. #ItsANaughtyWorld #10yearchallenge pic.twitter.com/x9lddaOWDJ
— Skore India (@SkoreIndia) January 17, 2019
Still slaying it! #KoffeeWithKaran #10YearChallenge pic.twitter.com/Whk4bEVV7Q
— Star World (@StarWorldIndia) January 17, 2019
Now we actually know ki "Ladka Nikal chuka hai!" #10yearchallenge pic.twitter.com/qeMFOKr9ov
— Swiggy (@swiggy_in) January 16, 2019
Wait, what's an Orkut? 🤔 #10YearChallenge pic.twitter.com/ONn5pYnGUc
— Tinder India (@Tinder_India) January 16, 2019
#EggGang x #10YearChallenge! 'Cause why not! #Egg #WorldRecord #KylieJenner #WorldRecordEgg #UberEatsIndia #UberEats pic.twitter.com/oi0LOIOYqr
— Uber Eats India (@UberEats_IND) January 15, 2019
10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc
— Zomato (@Zomato) January 16, 2019
Then and Now. The exhilarating Porsche #Cayenne has come a long way. A couple of generations later, it's more agile, faster and stimulating than ever! Have you experienced the new Cayenne yet? #10yearchallenge #PorscheIndia #Porsche pic.twitter.com/8mxRRyzEJA
— Porsche India (@Porsche_India) January 16, 2019
— Parle-G (@officialparleg) January 18, 2019
From task list to ask list. #10YearChallenge pic.twitter.com/pPC2paNPDz
— Google India (@GoogleIndia) January 17, 2019
So much has happened over the last 10 years! From standing in queues in the bank to availing services at just a click, #SBI has truly transformed itself for you over the years. #10YearChallenge#StateBankofIndia #TheNext10 #ThankYou #AtYourService #YONOSBI pic.twitter.com/HCVtHHpYrC
— State Bank of India (@TheOfficialSBI) January 17, 2019
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First Published : January 18, 2019 04:39 PM