The one rule of Twitter is something that NBA officials are apparently willing to sidestep. That rule?
Never tweet.
According to ESPN’s Brian Windhorst, NBA referees will tweet from their official Twitter account during NBA games this season and hold back-and-forth conversations with fans about calls during games.
It seems like something that would immediately go wrong, but officials have done this before. They held Twitter conversations during last season’s Finals and they apparently feel as though they went well enough to do this sort of thing again.
Via ESPN:
This season, the NBA league office has agreed to work in collaboration with the referee union on this project. As part of the deal, the tweeting referees will have access to the league’s replay center in Secaucus, New Jersey, just like the officials who are on duty that evening, so they can have all the angles available to answer questions.
The union and the NBA plan a series of these games over the next few months, including some playoff games.
You will be able to tweet at @OfficialNBARefs or use #RefWatchParty during Monday’s game between the Golden State Warriors and Los Angeles Lakers, or Wednesday’s matchup between the San Antonio Spurs and Philadelphia 76ers.
It’ll be interesting to monitor this thing and see where it goes. Even the most inane opinions can be shot down by the twittersphere so watching actual NBA referees try to defend themselves against the hordes could get wild.