Published on : Friday, January 18, 2019
It will be travelling the US capturing the stories from the people’s point of view and intended to inspire the international travellers to visit the USA.
The #UnitedStories campaign will have famous content creators, storytellers and influencers visiting several point of interest, events and attractions across the country with the branding.
The Brand USA has partnered with Beautiful Destination to execute the storytelling strategy.Beautiful Destinations is the world’s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content.
The breadth and depth of the USA can be further explored due to the partnership between Brand USA to generate the content as per the consumption.
Brand USA is collaborating with French street artist Etienne Bardelli to create a high-impact design for the content creation vehicles to start the campaign.
Tom Garzilli, chief marketing officer of Brand USA said that as a nation they want to share their stories with the world and invite them to experience their people and destinations first-hand.
Travellers will be able to understand place and people more deeply via the United Stories. The campaign is like an open invitation to visit the USA, engage with the diversity and feel the warmth of the American people.