Rihanna and LVMH Team Up to Create a Luxury Fashion Label
The new line is expected to launch in coming months with ready-to-wear clothing, handbags and accessories
PARIS—Rihanna has used her army of social-media followers to build big businesses selling cosmetics, lingerie and sportswear.
Now, LVMH Möet Hennessy Louis Vuitton is betting the pop icon can crack the luxury fashion market, wielding her Instagram power to elbow aside the industry’s elite brands.
Rihanna and LVMH, the French fashion conglomerate...