As part of this re-launch move, CavinKare also announced extension of the portfolio by introducing a new product - Fairever Next in addition to its existing line. The new line of products will aim to capitalise on the opportunities in the Rs 3,000 crore face care market, by catering to the transitioning needs of millennial consumers, who prefer products with natural ingredients.

With the re-launch, CavinKare aims to further strengthen its market position and increase its share in the category. The product line up under the revamped brand is currently available across South India and CavinKare plans to further expand the brand’s presence across the country by the end of this year.

Venkatesh Vijayaraghavan, Director & CEO – Personal Care & Alliances, CavinKare said, “The buoyant skin care market in India is witnessing dynamic shifts in consumer preferences day by day. Key trends that are fueling the growth in the industry is one, increasing interest among consumers for natural products and two, awareness about the aesthetics.”

 “This is a global phenomenon that is rapidly advancing in the Indian Skin care industry, which has opened a plethora of opportunities for our brand.”

Through this shift in strategy for Fairever, the company is upbeat that it can redefine the skincare industry. “Our R&D has brought together the best of scientific advancements happening across the world with a blend of natural ingredients in one formulation. Fairever brings together the best of science and nature. We have made significant investment in our new product,” he added. The beauty care brand has also revamped its logo recently.