Inside the Bizarre Life of a Male Street-Style Star

At the Pitti Uomo trade show in Florence, men come from the around the world not to conduct business, but to be photographed in extravagant outfits

AUSTIN MELLA and Joel Vasquez caught my attention on the first day of Pitti Uomo, a men’s fashion trade show held twice yearly in Florence, Italy. When I spotted this American duo inside the fair’s cobblestoned courtyard, each man wore a flat-brimmed black fedora and a suit the color of produce—figs for Mr. Mella, blueberries on Mr. Vasquez. Unlike the department-store retailers, reporters and brand representatives who attend Pitti Uomo on business, neither man was there for work. Back home in Orlando, Mr. Mella, 25, is a maintenance technician, while Mr. Vasquez, 26, is an aircraft mechanic. They flew halfway around...