Lots of media coverage on marketing cost for prescription drugs increased 60 from $17B to $27B from 1997 to 2016But if you look at marketing as a proportion of total US drug spending it actually decreased from 15 to 8 httpsjamanetwork.comjourn

Lots of media coverage on marketing cost for prescription drugs increased 60% from $17B to $27B from 1997 to 2016 But if you look at marketing as a proportion of total US drug spending, it actually decreased from ~15% to ~8% https://jamanetwork.com/journ

08:54 EST 14 Jan 2019 | Andy Biotech

Lots of media coverage on marketing cost for prescription drugs increased 60% from $17B to $27B from 1997 to 2016 But if you look at marketing as a proportion of total US drug spending, it actually decreased from ~15% to ~8% https://jamanetwork.com/journals/jama/fullarticle/2720029 …