Bajaj Auto has rolled out the latest film of its 'less jolts' campaign for the Platina Comfortec.

 

After showing eggs and tanjore dolls in previous campaigns, this film conceptualised by Ogilvy shows a bomb squad at work. As one tensed bomb squad member is at work, another rides in on his Bajaj Platina Comfortec. He urges the man holding the bomb to get on to the bike as he wants to dispose off the bomb in no man's land.  

 

 

CREDITS:

 

Client: Bajaj Auto (Platina)

Creative agency: Ogilvy Mumbai

Vice chairman and group CCO: Sonal Dabral

CCOs: Sukesh Nayak, Kainaz Karmakar , Harshad Rajadhyaksha

Creative team: Sukesh Nayak, Hemal Jhaveri

Account management: Nikhil Mohan, Roopesh Shah, Piyush Jha, Savni Kenkre

Brand blanning: Ganpathy Balagopalan, Nirav Parekh, Aditya Arora

Production house: Chrome Pictures

Director: Hemant Bhandari

Producer: Abhishek Notani

Project Coordinator: Napolean Daniel Amanna

DOP: Pankaj Kumar

Production Designer: Ratheesh U K.

Line Producer: Tarun Bali

Editor: Shahnawaz Mosani