Samsung Targets Indian Millennials With Cheaper Smartphones
Samsung Targets Indian Millennials With Cheaper Smartphones
"It's aimed squarely and entirely at millennials who form a third of India's 1.3 billion population and comprise half of the country's online shoppers," said Asim Warsi, senior vice president at Samsung India.
With only 24 percent of Indians owning smartphones, there's plenty of room for capturing new customers.
