Ad agency McCann India was adjudged the Agency of the Year at the Effie Awards on Friday, for the second consecutive year. Some of the biggest agencies in the country — Ogilvy (runner-up and winner Grand Effie for its Fevikwik campaign), J Walter Thompson and DDB Worldwide — took part.
The Effie Awards has emerged as a strong alternative to the Abbies. McCann’s India Chief Executive Officer and Asia-Pacific Chairman Prasoon Joshi tells Viveat Susan Pinto how advertising in the run-up to the elections is likely to pan out. Edited excerpts: The fight between McCann ...
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