The main objective of this report is to define, describe, and forecast the global “Citrus Juices” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.

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Nutritional and health-promoting aspects of citrus consumption drives the growth of citrus juice market

Nutritional and health-promoting aspects of citrus consumption are the key factors that drive the citrus juices market. Citrus juices are rich in vitamins, a good source of fiber, low calories and reduce the risk of kidney stones are the some of the important health benefits offered by citrus fruit. In addition, the health-consciousness is growing among the consumers that further facilitates to the high adoption of healthier fruits juices that are likely to boost the growth of citrus juice market. Furthermore, the factors such as changing consumer lifestyles, increased health awareness, introduction to the new flavor and rising disposable income are contributing to the growth of the citrus juices market. Moreover, the shifting of fruit-based beverages from the local retails to the modern or organized retails is projected to create various opportunities in the citrus juice market in upcoming years.

North America holds the maximum market share in the citrus juice market

North America holds the maximum market share in the citrus juice market followed by Europe. Rising consumer’s inclination towards the healthy beverages, high disposable income, availability of citrus juices across various retail channels are driving the growth of citrus juices market in the North America region. In Addition, the Latin America and Africa are the fastest growing regions in the citrus juices market owing to the rapidly growing awareness about the health benefits associated with citrus fruits and increasing disposable incomes.

Biotta® Adds Two New Juices to Line of Functional Organic Juices

In August 2018, Biotta®, the Swiss pioneer in high-quality, all natural juices, announced the addition of two new juices to its line of functional juices – Golden Beet Juice Blend and Heirloom Purple Carrot Juice. Both new items provide innovative and unique versions of classic juices, and like all Biotta juices are certified USDA Organic and Non-GMO Project Verified.

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Building on its success as a beet juice pioneer, Biotta Organic Golden Beet Juice Blend provides the multiple health benefits of red beet juice with a milder taste, bringing together golden beet juice with apple juice, orange juice, lemon juice, turmeric and black pepper. In addition to the many health benefits of beet, the turmeric provides anti-inflammatory properties and helps digestion, along with the black pepper needed to improve absorption of turmeric.