Mobiistar, the Vietnam's smartphone brand, has appointed OMG Digital, a newly created unit within Omnicom Media Group India, to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network's Gurgaon office.

Having launched in India with its Star Selfie Series in May 2018, Mobiistar has quickly expanded its media presence in the country, moving offline last August with the launch of its range of five selfie-centric smartphones.

The brand's goal is to further develop the smartphone segment in India by better understanding consumers' needs from their smartphones and desires to gain more enjoyment from them, in order to create a better user experience overall. As such, the company is investing efforts on mobile technology adoption and expanding selfie experiences for Indian consumers.

Speaking on the win, Harish Shriyan, CEO, Omnicom Media Group India said:"We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand."

Also commenting on the partnership, Aniruddha Deb, CMO of Mobiistar India, stated: "We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG's media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives."

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First Published : January 11, 2019 02:29 PM