Gold rose for the fourth straight session on Thursday crossing the ₹33,000-mark at ₹33,070 per 10 gram, gaining ₹270 at the bullion market here due to increased demand from local jewellers, according to All India Sarafa Association.

Silver also followed the gold movement by rising ₹410 to ₹40,510 per kg on fresh buying by industrial units and coin makers.

Traders said with the rupee hovering around ₹70 against dollar, the gold was in demand as a safe haven to mitigate the risk and support from local jewellers aided the gain in the prices of yellow metal.

Besides, firm trend overseas helped the rise in the gold prices, they added.

Globally, gold traded higher at USD 1,294.97 an ounce and silver rose to USD 15.74 an ounce in New York.

The yellow metal rose ₹300 in the previous three days

In the national capital, gold of 99.9% and 99.5% purities rose ₹270 each to ₹33,070 and ₹32,920 per 10 grams, respectively.

Similarly, sovereign gold advanced by ₹100 to ₹25,300 per piece of eight grams.

Silver-ready jumped ₹410 to ₹40,510 per kg, while weekly based delivery gained ₹367 to ₹39,700 per kg.

Silver coins, too, were in demand and traded higher at ₹78,000 for buying and ₹79,000 for selling of 100 pieces, as against the previous level of ₹77,000 and ₹78,000, respectively.