Luxury travel

The 2019 Virtuoso Best of the Best showcases the latest hotel trends

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Villas and residences are seeing a surge from travellers who want privacy and the opportunity to feel more local than tourist.

NEW YORK - Virtuoso’s new 2019 Best of the Best is every luxury traveller’s dream book. Lined with more than 1,300 of the globe’s top luxury hotels as well as the hottest trends for the coming year, readers will find special benefits at each property valued in excess of $500 per night. As part of Virtuoso’s Hotels & Resorts Program, each featured property is thoroughly vetted through the renowned global luxury travel network and its force of expert travel advisors. 

With more than 1,300 properties in Virtuoso’s portfolio of hotels, resorts, lodges, tents, camps, private islands, villas and apartments, there is something for everyone, whatever your hospitality style might be. Ranging from one to 4,004 rooms, almost half (48 percent) are under 100 rooms, and the same number are unaffiliated with a collection or brand. More importantly, though, 44 percent only provide these enhanced benefits to Virtuoso travellers.

As the largest-ever version with 700 pages, the directory features properties in 103 countries alongside 52 pages of exceptional experiences. In a first, this year’s printing includes a limited number of hardcover copies for Virtuoso travel agencies in the U.S. and Canada to display to clients as a coffee-table book. The new hardcover edition attests to the guide’s success as a valued trip-planning reference with a year-round shelf life. 

In an effort to keep it fresh and responsive to consumer preferences, Virtuoso added 94 properties to its 2019 Best of the Best book. Top trends in luxury hotels for 2019 include: 

Private Retreats: Villas and residences are seeing a surge from travellers who want privacy and the opportunity to feel more local than tourist.

Rural Rewards: Travellers want countryside escapes infused with a definite sense of place, including some where they can live like historic aristocracy.  

Wellness Wows: As travellers increasingly seek relaxation and restoration, Virtuoso wellness sales are up more than 15 percent.

Recovery and Revitalization: Hotels turned natural disasters such as 2017’s Hurricane Irma into opportunities to rebuild and provide travellers with “new” options.

Quick Escapes: Travellers seeking a short break from the stress of daily life or unpleasant weather can choose from 21 new American gems, as Virtuoso’s U.S. bookings have grown 13 percent year over year.