The fourth edition of the India Today Art Awards also kickstarted The India Story 4.0 at Swabhumi, which was a celebration of all things creative. Here's a quick look at all those who stood out.
Founders of the hipster label CORD, Neha Singh and Pranav Guglani caught our eye with their versatile and functional yet on trend look. Their design ethos is to "create contemporary classic pieces one can wear across seasons," says Singh, who struck a pretty picture in an olive shirt dress by CORD. They also showcased antifit body positive dresses in subtle earthy colours like, cinnamon, olive and navy. And their leather accessories included a cool line of shoulder bags and messenger bags.
Check them out at cordstudio.in
Ahmedabad-based Addheera by Dipika Udhani's 'vacay vibes' were a big draw. Featuring anti-fit easyto-wear silhouettes in completely natural plant-based dyes, all her are garments are handdyed in shibori style. "No two pieces are alike and these outfits are meant to fade and look worn with time," says Udhani.
Look her up on instagram. com/addheera
Jajaabor is run by a Delhi-based husband-wife duo and is inspired by their travels. Jajaabor in Bengali means wanderer, and co-founder Neelanjan Ghosh, a NIFT Delhi graduate, stood out in his bomber jacket and pants from their previous collection. Their newest collection brought exclusively for The India Story was inspired from their homestay experience in Iceland.
Look them up at instagram.com/jajaabor2017
Auli Lifestyle's magic pots of lotions and potions were a hit with beauty enthusiasts. Her newly launched products-Shine In The Sun Sunscreen, Halo Hair Kit and Once A Day Aloe Vera Gel-are all about using wholesome natural goodness for your skin and hair. Auli's special honey too flew off the shelves at the event. They are also available on aulilifestyle.com
Bhumika Ahluwalia of Mumbai-based brand Mishé stood out in her gingham one shoulder top even as rest of Kolkata shivered. Ahluwalia showcased her collection Intoku, which was inspired by Japanese pattern making techniques and the abstract art of abstract geometric art of German installation artist Clemens Behr. Catch her on instagram. com/mishethelabel
It was a first time at The India Story for Parama Ghosh who show cased her eponymous label. The former lawyer-turned-designer had a steady stream of shoppers checking out her quirky saree blouses with signature Parama motifs and embroidery. Her soft wearable sarees and blouses in khadi and jamdani paid homage to the goddess Kali and the flower associated with her--jawba or hibiscus. Look her up at instagram.com/parama_g/