In a recent development, Star TV has elevated Vikas Sachdeva to all India head – international business sales. Previously, Sachdeva was handling international business sales for North region.
Sachdeva has a rich and diversified experience of 15 years in media sales with respect to designing strategies, developing markets, business development, increasing top and bottom line and improving upon market shares at a variety of levels.
Before joining Star TV in 2014, Sachdeva worked with Radio City 91.1 FM as a group head - corporate sales.
An alumnus of Ramjas College, Sachdeva has also worked with The Times of India Group as a group head, Dainik Jagran and Getit Infomediary in the past.