Weet-bix is accused of milking it after slashing the weight of cereal boxes by 20 per cent at Coles - but still charging customers the same price
- A family favourite at the breakfast table has shrunk but the price is still the same
- A 1.5kg box of Weet-Bix was $5 at Coles, now 1.2kg boxes are sold at that price
- Sanitarium says the drought in eastern Australia had impacted wheat prices
Weet-Bix fans are fuming after Sanitarium slashed the size of family value packs by 300g and continuing to charge full price.
Family favourite 1.5kg boxes of Weet-Bix sold at Coles have dropped in size over the new year, with the supermarket shelves now stocked with 1.2kg boxes.
Many shoppers have been left puzzled as the price of the smaller box has remained the same.
Customers took to social media to express their disappointment with the change
Coles had exclusively sold the 1.5kg box for $5, while Woolworths was selling 1.2kg boxes for $4.
Now, just the 1.2kg value box is available and Coles and Woolworths have set the price at $5, despite the boxes being short 12 Weet-Bix.
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Customers took to social media to express their disappointment with the change.
'So where has the value gone?' one person asked.
'You're stiffing us a whole row of Weet-Bix,' one person said.
In a statement, Sanitarium said the price for 'things like energy and transport' had increased and as a result the price of Weet-Bix had gone up
'Another hit to the family budget … value pack same price but 300g less, not cool,' another said.
A Woolworths spokesman told the Daily Mail it had 'reluctantly moved the shelf price of 1.2kg Weet-bix' as a result of a recent cost increase by Sanitarium.
When approached by the Daily Mail, a Coles spokeswoman directed questions to Sanitarium.
In a statement, Sanitarium said the price for 'things like energy and transport' had increased and as a result the price of Weet-Bix had gone up.
The company also said the drought in eastern Australia had impacted wheat prices too.
