Published on : Wednesday, January 9, 2019
“China currently ranks 14th as a tourism market for Cuba, as last year approximately 46,000 Chinese visitors came to our country, representing a 10-percent increase over 2017,” said Michel Bernal, the director of the development sector at the Tourism Ministry (Mintur).
That is definitely a good start. But given the growing number of Chinese tourists traveling the world now, Cuba knows that it can do even better.
Cuba plans to step up promotional campaigns in China about the Caribbean island’s varied destinations.
Cuba will participate in relevant tourism fairs in China in 2019.
Since October, professors from China’s Confucius Institutes have been teaching Mandarin at the Tourism School of the University of Havana. Plans are also there to incorporate Mandarin as a second language at the university’s School of Foreign Languages.
Two new Chinese restaurants will be opening in Havana this year.
Official figures show that Chinese companies are among the leading foreign partners in Cuba’s tourism sector, with investments surpassing 700 million U.S. dollars.