Sehwag-Clarke combo to deliver a unique experience for fans

Pune: As the Indian and Australian cricket teams continue their quest for glory Down Under, mercurial Virender Sehwag and former Australian captain Michael Clarke are set to take forward the rivalry online with the newly launched WeShare channel of UC Browser, the world’s No.1 third-party mobile browser.

Roped in as the spokesperson for the UC WeShare channel, Sehwag and Clarke will engage in friendly banter to present enjoyable and exciting content for cricket lovers across the nation, treating UC users with their bonhomie all the way. The two cricketers will be cheering and supporting their respective teams and challenging each other on the WeShare channel, an Alibaba venture.

As a user-oriented content platform, UC has excelled in providing specialized curated content for its users. The announcement of Sehwag and Clarke as WeShare channel spokesperson comes as part of UC’s content strategy for the Indian market, in line with its promise to generate rich and enjoyable localized content via short videos, memes, GIFs and more.

Friendly to harsh banter 
Conversations between the two cricket legends moved from fun to harsh rhetoric. Commenting on the recently-concluded India-Australia match, Virender Sehwag, taking the title of UC Chief WeShare Officer, opened fire on the Australian team in a GIF saying, “Leave the TV. It’s just the Aussies Batting”.

Clarke replied to the provocation via a GIF stating that Australia will have the last laugh. Millions of fans witnessed the battle on the WeShare channel and participated in the battle and took sides by downloading, sharing and commenting on the feeds.

Not limited to trendy cricket feeds, WeShare channelizes a space where users communicates with friends and share jokes through a few simple taps. It is an all-in-one platform for short videos, jokes, GIFs, shayaris, motivational quotes, funny quotes, bhajans, and funny images.

Speaking on the launch of the channel, Damon Xi, General Manager of UC India & Indonesia, Alibaba Digital Media and Entertainment Group said, “Delivering rich and enjoyable content has always been a priority for UC.

“It is our pleasure to have legendary cricketers like Virender Sehwag and Michael Clarke associate with UC. Their wit and humour, coupled with their cricketing genius are perfectly suited to lead UC’s strategy of generating rich, enjoyable content for our users,” said Xi.

The launch of the WeShare channel is expected to meet the growing demand for short content in India.