Published on : Wednesday, January 9, 2019
Tui will open twelve new adults-only hotels altogether in South Tyrol, Egypt, Greece, Croatia, Portugal, Spain, Tunisia, Turkey and Cyprus – which will bring the total number of these hotels that belong to the Sensimar brand to 45.
Tui is also planning to come with a boat – and it has creatively named it Tui Sensimar 1 – it will cruise through the Aegean Sea during summer. The boat will have room for only 16 guests in total – which Tui hopes will mainly target millennials.
The company is focusing more on its childless clients in other branches of the business too. For example, in December, Tui’s Fuertaventura hotel Robinson Club Jandia Playa reopened. It is a hotel only for guests over 18 years old.
Marek Andryszak from Tui Germany says, “It is getting more and more normal for couples with children to also go on holiday without kids,”. “That may have been frowned upon in the past, but not today – society has changed on that front.”
Andryszak said that the main clients in adults-only hotels are couples. However, groups of friends or parents with older children are also important customers.
The tourism giant joins the number of travel companies who are providing offers for non-parents or adults who want a break from kids.
Tui has other brands and services which are aiming to expand as well. One of its new services at Tui Blue Hotels allows customers to book a specific room after making reservation. For a minimal fee per room per night, customers can take a look at the hotel map and choose the room according to their choice.
Tui estimates that Turkey, Greece and Egypt will be among its biggest destinations next year. Spain is also expected to attract slightly fewer visitors, but it will still remain one of Tui’s biggest holiday destinations.
Tags: TUI