Published on : Wednesday, January 9, 2019
Chiruit explained, “Standardisation is a key element of trustworthiness and is a tool to assure the country’s readiness. It reflects the professionalism of Thailand’s MICE venue operators in regard to attracting events, as well as domestic and international organisers to choose industry-standard venues. Launched in 2014, the project has been warmly welcomed by venue operators. Thailand is the first in Asean to initiate MICE venue standard certification, and push forward as Asean MICE Venue Standards, or AMVS.”
Achievements of the project has satisfied previous five-year venue development model scheme (2015-2019), which features six main strategies: the development of a Thailand MICE Venue Standard to conform to international standards; the development of personnel capabilities; the development of IT systems; public relations and marketing support; promotion of a venue standard among Asean countries; and enforcement of a MICE venue standard towards sustainability.
Tags: MICE business hub, TCEB