The Best iPhone Apple Can\'t Sell

iPhone XR Revisited: The Best iPhone Apple Can’t Sell

Apple’s no-good, very-bad quarter may be bad news for investors, but it’s good news for consumers

The new $749 iPhone XR is so much like the $999 iPhone XS that it is hard to see why you'd pay more. WSJ's Joanna Stern reviews the key differences.

Today’s $749 question: What’s the “R” in the iPhone XR stand for?

A. Revision. After the phone was released, Apple had to revise its first fiscal quarter revenue to at least $5 billion below the company’s previous estimates.

B. Reduction. Apple had to reduce production of the phone because of its lagging sales, according to my colleagues’...