A search continues in Geraldton waters on Saturday for experienced kite surfer Matthew Wing, last seen 2.30pm Friday at Drummond Cove.

Mr Wing, who was visiting Geraldton with friends, intended to kite surf north towards Coronation Beach but did not arrive there around 4pm as expected.

Matthew is 48 years old, 190 centimetres tall, 120 kilograms, and was wearing black board shorts and a bright blue, long-sleeved rash shirt.

Contact Police 131 444 with any sightings.