Yellow Chips, the first start-up retail chips chain, has raised ₹1 crore angel investment from the Alappuzha-based Madeena Group.
According to Nishanth Kripakar, Co-founder and CEO, Yellow Chips, the investment will be used for the company’s expansion and growth.
Yellow Chips makes traditional Kerala chips in Kalpathi Agraharam cooking style. The company started operations in August last year and has now branched out to North India introducing Kerala chips in Gujarat.
The company plans to launch the product in Madhya Pradesh and Rajasthan shortly.