Published on : Friday, January 4, 2019
A part of Dubai’s Tourism Vision 2022-2025, the “Only in Dubai” set of initiatives will bring in authentic and superlative end-to-end destination experiences all over travel touchpoints that are customized to relevant segments of tourists.
Dubai’s visionary leadership and their tourism strategy targets to make Dubai the most visited world city in the world, aiming 25 million visitors annually by 2025, and the unparalleled “Only in Dubai’ experiences will provide regular unexpected delightful moments with active lessening of detractor moments that will completely usher in guest happiness to inspire the millions of tourists to re-visit Dubai.
Tourism’s Happiness Index measures visitor recommendation and satisfaction which was introduced under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This index, measures not only Dubai’s capability to surpass service expectations, but at the same time assists make sure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city.
To quote Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalized end-to-end experiences. This means that visitors will be able to enjoy memorable moments at every step of their journey, which starts from the time they start planning their trip to Dubai and even after they leave Dubai. By providing “Only in Dubai” experiences, tourists are bound to leave the city in a happy frame of mind, carrying with them many memorable moments that will only make them want to come back or spread the word about Dubai’s delightful offerings among families and friends.”