Southwest Air’s Kelleher Created Quirky Style That Produced Reliable Profits
Airline encouraged employees to joke around, kept strategy simple and avoided the most congested airports
Passengers new to Southwest Airlines, suddenly confronted by flight attendants warbling goofy songs or cracking jokes about in-flight safety, quickly realize they aren’t flying with a typical airline.
What made Southwest so odd was the eccentric guidance of its co-founder and former CEO, Herb Kelleher, who died Thursday at the age of 87.
Mr....