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Jaguar I-PACE Outsells All Teslas Combined In The Netherlands
Jaguar I-PACE was #1 in December with 13.2% market share!
December, the last month before changes of BIK for BEVs in the Netherlands, brings pretty unusual car sales results. First of all, Jaguar I-PACE registrations surged to a record of 2,621, which is 98.3% of the total volume for the brand.
The I-PACE was the best-selling car of any kind for the month, with 13.2% market share.
The total number of I-PACE registrations for 2018 amounted to 3,495 (75.6% of the total volume for the brand), which is almost exactly the 3,500 expected by dealers. Thank’s to I-PACE, Jaguar car sales in the Netherlands increased in 2018 by 234%.
News from the Netherlands
Interestingly, Jaguar outsold in December all Tesla Model S and Tesla Model X, which wasn’t easy at their record performances:
- Model S – 1,558 (2nd best-selling car in December) and 5,633 in 2018
- Model X – 652 and 2,966 in 2018
Overall, Tesla registrations stand at 2,210 for the month (plus 4 Model 3) and 8,599 for the year (plus 5 Model 3), which is a 162% increase year-over-year.
Source: RAI Vereniging
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29 Comments on "Jaguar I-PACE Outsells All Teslas Combined In The Netherlands"
Big win for Tesla too.
I-Pace is a good EV but e-Tron, iX3 and EQC are even better. Tesla has hard time to keep the volumes same level as 2018.
Except for that Model 3 you left out of the mix in 2019. Hey, it’s all good for the EV revolution! The more the merrier, as long as it is keeping as much carbon in the ground as possible.
Lol. Nobody else can come close to Tesla Volumes. Not even skinny-battery-inside Prius PHEV.
It’s called “battery pack production capacity” 😉
Did they? I believe they were capacity limited to 100k S & X which is pretty much exactly what they hit so can’t really see the struggle in demand.
Also the Ipace is way nicer than he German variants which are all just a bit boring
Today the offer of EVs is very short, so for many people the model or brand is secondary. If you want a good EV in Europe and have 90.000 €, i-Pace is almost the only option.
I-Pace is beauty, and it could be nice to see Tesla get some competition, but Tesla will still rule the next 2 years, they have there charging and battery supply in place, it will still be a while before Mercedes, VW and BMW will scale up
Though, they are all compliance. Sold in low numbers and limited availability.
You exemplify the problem with many EV observers. You think of EVs in terms of a limited EV market and ignore the fact that EVs compete against all vehicles, not just other EVs.
Tesla buyers aren’t the only consumers interested in EVs. Teslas sales don’t have to drop because of competition from other EVs. Sales of future EVs better come from gas cars, or we’re all doomed.
I-Pace and EQC charging speed is limited to 100KW which is terrible, also awful efficiency. E-tron is the ONLY competitor to Tesla when it comes to charging speed (150KW capable) but also has awful efficiency and therefore very low range for a 95kwh battery (230 miles)!
Waiting to see true specs of the iX3, that one might be interesting (but i’m not holding my breath)….
A you know that because you’ve already had an extended test drive of the e-tron, iX3, and EQC…………..?
I’ve always said. EV adoption it’s all about the offer. Give us compelling evs and we’ll buy them all.
It’s true, especially when they are made in miniscule numbers, they are all going to sell out.
Jaguar iPace 2019, sold out
Taycan (whenever) sold out.
In december…. Tesla outpaced the I-pace for the year by a huge margin. Also, why not do another of those I-pace vs. Tesla in December for Norway. 1637 Teslas vs. 193 Jaguars (in total, not just the I-pace).
10 to 1….
oh, Trigger alert!
I-Pace is the underdog here. Everyone loves the underdog story.
Tesla outsells Jaguar in the US, and has been crushing everyone at the PHEV game for a few years now, so Jaguar managing to best Tesla at PHEV sales, even if only in this small market, is a noteworthy story.
Tesla winning yet again in a market they’ve dominated for awhile is not.
Don’t worry Tesla fans, normal service will be resumed in Jan 2019.
Still, it is good that there is more choice for buyers.
PHEV? Neither Jag nor Tesla are hybrids.
It is a huge line for the Jaguar – but the Dutch got most cars due to changes in their regulations. We were left with a small sample 😊. Jaguar will max out their production anyway, and sell all easy.
Not that they will outsell Tesla in 2019, since we’re eagerly waiting for Model 3. Tesla hires a lot of people now, to handle the demand.
2019 is going to be a special year, with more models for sale. . And the next 3-6 years after that will be epic.
You don’t want to be a gas station owner in Norway after that. At least if they’re not installing fast chargers and maybe even offer more services to EV customers.
Number of ICE vehicles on the road is dropping sharper then before. A survey where I live claimed 8 out of 10 will buy an EV in the huge age group 18-68, the next time they’re going to purchase a new vehicle – given there is an EV that match their needs and price range.
If they do the same survey in 2020, I’m sure it will be 9 out og 10.
Both marques were boosted by the looming subsidy change for 50k+ euro cars, but Jaguar even more so since the i-Pace just recently became available.
Still, a win is a win and Jaguar deserves congratulations for designing a very compelling car. Good show!
Is a more adapted product for europeans, and has a better commertial net. I think Tesla will not repeat in EU the USA success, and probably not much EVs from Europe, will beat Tesla cars in USA.
Over the next two years as EVs become mainstream in Europe Teslas will end up being the American Muscle Car equivalent with similar volumes.
Maybe, but it depends if they will be capable to offer other products more european taste. For example, Model 3 with a 5th door would be better for Europe. Or a car under Model 3, more cheap and little.
Adding a “hatch” isn’t really going to change much. It’s still a big vehicle and saloons/estates just don’t sell well in Europe in general.
That’s not to say it won’t sell well, just that it’s an unattractive form, which will give it issues when other manufacturers release similar ranged compelling vehicles.
Hope not, since American Muscle Cars sell in tiny numbers. It’s more common to see an Aston Martin or a Lamborghini then a new(ish) US muscle car.
Tesla’s S and X models are a little on the large side for European tastes. The model 3 and Y will absolutely crush in the next few years. I’m very glad Jag did well here — but Tesla has yet to play their aces in Europe.
In the end – we all win as higher quality EVs get made and sold. I want Jag to do well and not give up on the market. I do think they’re going to have to up their game a bit though — the only real competitive advantages it has over Tesla is a more European size, the “Jag” nameplate, and a different design that some people prefer. Those aren’t exactly super strong competitive features, and may not be enough to stand in the face of the 3 and the Y.
It’s a good looking car and emotion is still a HUGE part of a purchase decision. Jaguars we the least reliable vehicle you could buy for decades and still they sold cars based purely on emotion, I had a customer actually cry when she traded in her 1987 Vanden Plas XJ for a new 1991 Q45.
This all has to do with subsidy changes as of the 1st of January. Ipace and Tesla S/X are typical company cars and taxis. So they had to be ordered before the end of 2018. Tax changes in NL are pretty severe for cars above 50.000 Euros. Most probably Model 3 and Kia/Hyundai will benefit the most from that.
Good for Jaguar, this could be the first sign of a domino effect for established automakers. Build an attractive EV, and it’ll sell, and compete with the benchmark, Tesla. Now Jaguar’s evolution into electric cars can begin, and the same goes for those soon to follow as they launch their first EVs that can compete with their ICE cars.