Rajasthan Tourism to go back to its campaign \'Padharo Mhare Des\'

Rajasthan Tourism to go back to its campaign 'Padharo Mhare Des'

IANS  |  Jaipur 

is all set to welcome travellers with its grand old campaign 'Padharo Mhare Des' replacing 'Jaye'-- launched by the previous BJP government -- according to Sreya Guha, Principal Secretary,

Guha says the decision is influenced by travellers' need for "something new and catchy" after frequent intervals. "Our marketing department is working on this theme to lure travellers," she said.

has witnessed an ever-increasing number of foreign tourists. "Domestic tourists, too, visit the state in large numbers. So, we are contemplating newer products, themes and new attractions in the state for the new-age domestic travellers who love to explore new locales," said Guha.

in the state is facing a tough competition with its neighbours and Gujarat, she said.

"Earlier had a natural advantage as there were less competitors. Now, and are coming up in a big way with very aggressive marketing. So we need to market ourselves in the best way to be the winner," she said.

"We have a meeting lined up with new and soon after, we'll release a list of new products and attractions," she said.

'Padharo mharo des' was launched as a tourism campaign in Rajasthan in 1993 by then The campaign continued till 2007.

In 2008, a new slogan 'Colourful Rajasthan' came up. It was in 2016 when 'Jaane Kya Dikh Jaye' was coined as the new slogan for

(Archana Sharma can be contacted at arachana.g@gmail.com)

--IANS

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First Published: Thu, January 03 2019. 17:32 IST