FCA: Jeep, Ram records spur 8.5% boost in 2018 total
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January 03, 2019 12:20 PM

FCA: Jeep, Ram records spur 8.5% boost in 2018 total

Vince Bond Jr.
[email protected]
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    DAVID PHILLIPS
    U.S. sales at Jeep rose 10 percent to 80,449 in December. For 2018, Jeep's U.S. sales increased 17 percent to a record 973,227, eclipsing the last peak of 926,376 in 2016.

    FCA US sold 2.24 million vehicles in 2018, an 8.5 percent gain that was driven by record Jeep and Ram sales.

    FCA had its best U.S. retail sales performance since 2001, with 1.76 million deliveries last year. The automaker said fleet sales accounted for 21 percent of its 2018 total.

    The year finished strong for the Italian-American automaker.

    It moved 196,520 vehicles in December, a 14 percent jump from the year-earlier period. Fleet sales totaled 45,443 autos, making up 23 percent of the month's total.

    The Jeep Wrangler, Jeep Cherokee and Jeep Compass each set annual sales records that pushed the brand to its best year. Ram also set a full-year record.

    Brands: For December, Alfa Romeo down 4.3%; Chrysler down 28%; Dodge up 17%; Fiat down 44%; Jeep up 9.9%; Ram up 37%. For 2018, Alfa Romeo up 98%; Chrysler down 12%; Dodge up 2.8%; Fiat down 41%; Jeep up 17%; Ram up 7.3%

    Notable nameplates: For December, Chrysler Pacifica down 20%; Jeep Wrangler up 45%; Jeep Cherokee up 7.4%; Jeep Grand Cherokee down 14%; Ram pickups up 34%; Dodge Challenger down 7.8%. For 2018, Wrangler up 26%; Cherokee up 41%; Grand Cherokee down 6.6%; Ram pickups up 7.2%; Challenger up 3.4%

    Incentives: $4,386 per vehicle, up 1.1% from a year earlier, ALG says.

    Average transaction price: $36,133, up 4.4% from a year earlier, according to ALG.

    Fleet mix: 21% of 2018 sales

    Quote: "This year's performance underscores the efforts we undertook to realign our production to give U.S. consumers more Jeep vehicles and Ram pickup trucks," Reid Bigland, head of U.S. sales, said in a statement. "We see sales remaining solid in 2019 and we look forward to expanding our vehicle portfolio with the addition of the much anticipated Jeep Gladiator."

    Did you know? Challenger sales set a record in 2018, with 66,716 deliveries.

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