Chevy-Versus-Ram Price War Punctuates Dominant Year for Trucks

(Bloomberg) -- A tightening sales race in the lucrative full-size pickup segment had General Motors Co. and Fiat Chrysler Automobiles NV spending on hefty incentives to close out a banner year for trucks and SUVs in the U.S. auto market.

• Discounts on GM’s Chevrolet Silverado and Fiat Chrysler’s Ram trucks probably helped the industrywide selling rate reach 17.3 million, the average analysts’ estimate in a Bloomberg News survey. While that’s a bit slower than a year earlier, it may be enough to produce a sliver of unexpected annual growth for 2018.

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