Roku\, Taking Cues From Amazon\, Adds Premium Subscriptions

Roku, Taking Cues From Amazon, Adds Premium Subscriptions

Beginning later this month, Roku will directly sell subscriptions to premium TV channels such as Starz, Showtime and Epix

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Roku Inc. is running a play from one of its biggest competitors.

The company on Wednesday said it would allow its users to buy pay-TV subscriptions through The Roku Channel, its TV- and movie-streaming service, in a manner similar to the way Amazon.com Inc. sells access to premium channels like HBO through its Prime Video platform.

The feature,...

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