Amazon Inc. is building a logistics network from scratch to target customers in India’s rural backwaters—the home of more than 800 million people, many of whom have little access to retailers. Most are new to online shopping and often don’t have smartphones, credit cards or even delivery addresses. What they do have is money to spend.
Amulya Bhuyan, 37 years old, lives in Dhowachala, in the northeastern state of Assam, and has few ways to buy new things. It takes hours to get to the nearest small town from the village of 1,000 people. Mr. Bhuyan, a teacher, ...
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