From April, microbreweries in Noida, Ghaziabad

| TNN | Dec 30, 2018, 06:19 IST
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AGRA: The Uttar Pradesh government has decided to allow setting up of microbreweries and direct sale of fresh beer. Provision for this has been made in the revised excise policy for financial year 2018-19.

Excise department officials say permits for microbrewery and beer businesses will significantly enhance revenue generation.

There has been growing demand for craft beer in major cities, especially Noida, Ghaziabad and Agra. Currently, only packed beer is allowed for sale in the state.

The district excise department is now awaiting guidelines for the licensing process and standard norms for operations of the microbreweries.

New UP policy on microbreweries to boost excise revenues

The UP government has permitted setting up of microbreweries for the first time. The state cabinet approved the excise policy for the period from April 2019 to March 2020. The revised policy has several amendments and new initiatives to enhance revenue generation from liquor sales.

Deputy commissioner (excise) Vijay Kumar Mishra told TOI that the application process will be initiated soon.


According to excise officials, the registration for opening of microbreweries will cost Rs 50,000. The annual licencing fee has been set at Rs 1 lakh and production charges have been determined at Rs 150 per bulk litre.


The state government earned Rs 17,000 crore in excise in 2017-18, up 20% from the previous financial year, and is targeting revenue of Rs 25,000 crore this year in excise revenue from liquor sale.


A senior excise official said, “Microbreweries can be a highly profitable business especially in Agra, which sees daily tourist footfall in several thousands.”


The owner of a major bar on Fatehabad road said, “There is a big difference between bottled beer and fresh brew. The bottled variety comes sealed with preservatives and chemicals, while on-tap beer is purer. Also, each outlet can experiment with the malts and flavours it can offer, giving customers a wider choice
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