Published on : Friday, December 21, 2018
Destination Canada, completely owned by the federal government, and its partners came to a decision to “temporarily pause or postpone our current marketing efforts in China,” the CBC quoted the organization’s representative as saying.
Chiefly the marketing promoted winter activities all over Canada on Chinese social media; the representative said. The response is the recent argument from the arrest that took place earlier this month of Huawei executive Meng Wanzhou. The incident has created a selective anti-Canada backlash in China, with protesters expressing their rage on social media, calling for a boycott of luxury parka company Canada Goose Holdings Inc. The imprisonment by China’s spy agency of two Canadians indicated an escalation in the feud between the two countries.
“We really don’t want to be fueling the fire during a time when there’s other stressful conversations going on,” Cathie Bolstad, CEO of NWT Tourism, a Destination Canada partner, said in the CBC report. The stop in marketing doesn’t pull all previous advertisements from social media, she said.
China is the largest tourism source for the Northwest territory in Canada, according to the region’s Department of Infrastructure, Tourism and Investment.