Accounting giant EY (formerly known as Ernst & Young) has inked a deal to acquire the business of Fortune Cookie UX Design, a digital design consultancy firm headquartered in Pune.
The acquisition is in line with EY's efforts to add capabilities which are relevant to digital transformation, including design thinking, user experience (UX) design, usability and building user-centric digital ecosystems.
The acquisition is expected to be completed shortly, EY said in a statement on Thursday without disclosing the acquisition amount.
"The FCUX Design team brings unique and differentiated design and user experience skills," Mahesh Makhija, Emerging Technology & Digital Leader EY India, said in a statement.
EY has been collaborating with FCUX Design over the past two years in the implementation of several digital transformation engagements.
"The integration comes at a crucial time as clients are becoming increasingly digital and looking for innovative solutions to better engage their customers and accelerate business performance," Makhija added.
Founded by Shashank Shwet, Vidhika Rohatgi and Sonam Agarwal in 2008, FCUX Design is a leading full service digital design consultancy offering design thinking, digital ecosystem roadmaps, UX Design and usability services.
With this acquisition, EY's digital transformation service offering will be further enhanced with the presence of design thinkers and UX designers.
Currently there are about 2,200 digital and technology professionals in EY India, including data scientists, automation and IT professionals delivering digital and technology-led solutions to clients in varied functions and industries.
With the fast-growing need from organisations to undertake large-scale digital transformation, EY said it plans to hire another 2,000 professionals with diverse capabilities over the next three years.
EY has globally done over 120 acquisitions in the last six years and has over 20 alliances with technology majors around the world.
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