Hawke’s Bay is witnessing its busiest summer on record

Published on : Friday, December 21, 2018

 

Regional Tourism New Zealand (RTNZ) is warning the tourism sector not to become complacent in its management of tourism growth although more New Zealanders agree that international tourism is good for New Zealand.

 

RTNZ executive officer Charlie Ives said that was a good result but the sector must not become satisfied.

 

“Regional Tourism Organizations [RTOs] exist because regions see benefit in attracting visitors to them. For many years regional tourism promotion was all about growing visitor numbers and it’s understandable that some communities might have felt overwhelmed by visitors at times. That’s why RTOs are increasingly working in the destination management space to ensure their regions not only benefit from international visitors but locals continue to enjoy their communities and do not feel disadvantaged by tourism”, said Ives.

 

Hawke’s Bay Tourism general manager Annie Dundas said that the regional tourism organization is a member of RTNZ and supported the national body’s statement.

 

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