Published on : Friday, December 14, 2018
The new visual forward is a fully responsive website which will be drawing more qualified traffic, carefully constructed to the balance of form and function.
Preferred chief marketing officer Kristie Goshow said that it was time for luxury travellers to expect a digital experience which is a true representation of the hospitality that they would received at their incredible hotel destinations.
He added that the online search and booking process should be easy, thoughtful, and rewarding. It is like a great iceberg which at present cannot be seen but will ultimately become the powerhouse of the hotel’s digital strategy.
The investment in the progressive technology was critical to the scalibility of their digital efforts as they keep on continuing both the hotel destination and consumer audience.
The I Prefer Hotel Rewards- the world’s largest points-based programme for independent hotels globally is always a focal point of the user experience. There are icons that highlight the benefits of the Prefer membership on every single page apart from the exclusive member rates to achieve greater loyalty from leisure and corporate travellers.
Each member hotel is highlighted through large-scale vibrant photography along with lively, expanded property guides.
Through innovative destination tips the website will be capturing the consumers’ attention, it will also provide enhanced technical structure on mobile devices, tablets etc.
Tags: Kristie Goshow, Preferred Hotels