Published on : Friday, December 14, 2018
Hamilton & Waikato Tourism chief executive Jason Dawson received praise from Tourism New Zealand chief executive Stephen England-Hall and Tourism Bay of Plenty chief executive Kristin Dunne.
The brand cost $60,000 and two years to develop, including research, stakeholder consultation and development.
The new strategy came into effect after the identification of a key weakness in the regional tourism strategy in 2016, in which Waikato still lacked a single, cohesive, strong consumer brand.
Tags: new zealand, Waikato