Kedarnath box office collection Day 4: Sara Ali Khan and Sushant Singh Rajput’s film to benefit from word of mouth promotion.Sara Ali Khan’s debut film Kedarnath received a mixed response from critics. However, it seems the film is here to stay, thanks to word of mouth promotion. Starting off with Rs 7.25 crore, Kedarnath showed growth during the weekend. It earned Rs 9.75 crore and Rs 10.75 crore on Saturday and Sunday, respectively.
The box office figures of Kedarnath were shared by trade analyst Taran Adarsh. He wrote, “#Kedarnath has a good weekend, witnessing substantial growth on Day 2 [34.48%], but limited growth on Day 3 [10.26%]… Sustaining well from Mon to Thu is pivotal.”
The film, set against the backdrop of the Uttarakhand floods in 2013, is a love story of a Hindu girl and a Muslim porter. Kedarnath has been banned in Uttarakhand as people accused the film of hurting Hindu sentiments and promoting love jihad.
“The dream was that I could pass on this story to some people. We shot the film in Uttarakhand. We stayed there for 40 days. I have the best memories of my career there. It is very disheartening to not give back to them because they have given me so much. And that is the only real regret,” Sara told PTI.
Director Abhishek Kapoor has also urged the Uttarakhand government to lift a ban on Kedarnath.
“I plead with the Uttarakhand government to please lift the ban on my film Kedarnath. It is an attempt to bring peace, harmony and healing to the people of this country. Please don’t deprive us of this opportunity,” Kapoor tweeted.
